Emilio Horton's Bio | Professional Experience

 

About Emilio Horton
Dallas, Texas | 469-261-6079 

SUMMARY

Emilio Horton is a dynamic marketing professional and entrepreneur based in Dallas, Texas, with a strong focus on digital marketing, website design, and e-commerce. With a proven track record of driving sales growth, increasing online visibility, and enhancing customer engagement, Emilio has a deep understanding of the digital landscape. As the founder of YOU ME & EMILIO, a wellness company, he has successfully positioned the brand among the top search results on Google for soy candles and scented products in Dallas, Texas. Emilio’s expertise in SEO, digital marketing strategies, and website optimization ensures high-quality, impactful online presences for businesses.

 

PROFESSIONAL EXPERIENCE

YOU ME & EMILIO ( www.YouMeAndEmilio.com )

Dallas, TX 

Founder & Owner | 2015 to Present

  • Pioneered the development of an aromatherapy line for an independently owned wellness company, utilizing organic ingredients to elevate home environments, deliver high-quality products, and improve overall well-being.
  • Led a steady upward trajectory, beginning in 2017 with a remarkable 901% increase in sales and culminating in the recent launch of a Premium Subscription Plan in 2023.
  • Optimized the online shopping experience to consistently attract more sessions, and improve customer retention rates and conversion rates were notable.
  • Positioned the website for brand YOU ME & EMILIO within the top ten search results on Google for soy candles and scented products in Dallas, Texas.

CAPITAL ONE, Plano, TX
Funding Analyst | 2019 to 2024

  • Spearheaded the "Funding Made Simple" project, leading a three-month initiative to review and enhance P&Ps, processes, and procedures within the funding department, resulting in improved overall performance.
  • Recognized as "Funder of the Month" multiple times (May 2021, Sept 2021, June 2022, and Sept 2022) for outstanding partnership, exceptional work, extraordinary efforts, attention to detail, and overall job performance.
  • Efficiently gathered and verified loan documentation, including outbound calls to loan customers and business partners, contributing to streamlined processing.
  • Managed a case-load of loans, overseeing funding, underwriting, and documentation verification, ensuring accuracy and adherence to the highest quality assurance standards.

HE SaleMove Pilot Manager | 2017 to 2018

  • Successfully managed a pilot project for the Home Equity Department/Marketing, providing comprehensive information on Home Equity products, guiding customers requiring assistance, and facilitating online home equity applications.
  • Achieved notable improvements in Team CSAT, maintaining high customer satisfaction scores of 4.70% (Aug.), 4.65% (Sep.), and 4.77% (Oct.).
  • Increased Online Staffing Percentage during business hours, demonstrating a rise from 80.72% (Aug.) to 85.38% (Nov.).

Home Equity Loan Specialist | 2012 to 2017

  • Managed a successful pipeline of 50 or more home equity customers, consistently achieving high success rates, maintaining quality, and fostering customer engagement.
  • Earned top performer nominations in multiple months, including February, July, August, and September 2014, as well as March, April, June, and November 2013.
  • Played a key role in the Quality Circle 2014, contributing to the development of a proposal that expedited exceptions approval and minimized turnaround time, surpassing production objectives and goals.

Default Control Specialist II | 2011 to 2012

  • Redefined the pre-foreclosure process, eliminating redundancy, with a focus on structuring paperless referrals.
  • Achieved a remarkable increase in QA results from 65.96% to 98.77%, notably improving process efficiency.
  • Received the Servicing One Award in October 2011 for outstanding contributions to process improvement, top-quality outcomes, and exceptional performance.
  • Earned double recognition in 2012 for fostering teamwork, cooperation, and a rapid interdepartmental response, along with successfully coordinating a team-building event within a limited timeframe.

 

SKILLS

SEO Ranking • Website Design • Product Development • Product Research • SMS Marketing • Email Marketing • Digital Marketing • Social Media • E-Commerce • Inventory • Trade Shows • Subscription Plan

 

EDUCATION

  • Graduate Marketing Certificate, University of Phoenix, Dallas, TX
  • MBA, Master of Business Administration, University of Phoenix, Dallas, TX
  • BBA, Bachelor of Business Administration, Universidad Apec, Santo Domingo, DR

     

    PROFESSIONAL AFFILIATIONS

    • DFW Network 
    • One Tree Planted